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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q41-Q46):

NEW QUESTION # 41
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A. 15-digit contact ID
B. Numeric Subscriber ID
C. 18-digit Contact ID
D. Email Address

Answer: C

Explanation:
Explanation
To search for a Salesforce contact in All Subscribers, the admin should use the 18-digit contact ID as the subscriber key. This is because Marketing Cloud Connect uses the 18-digit contact ID as the subscriber key for contacts synchronized from Salesforce. The email address is not a reliable identifier as it can change or be duplicated

NEW QUESTION # 42
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A. Content Builder
B. Data Designer
C. Web Analytics Connector
D. Cloud Pages

Answer: A,B

Explanation:
To support the development of a new eCommerce section and leverage transactional data in customer journeys, the following Marketing Cloud features are relevant:
* A. Data Designer: Enables the design and configuration of data models within Contact Builder, crucial for managing transactional data effectively for use in journeys.
* D. Content Builder: Facilitates the creation of personalized email content using transactional data, enhancing the relevance and engagement of communications sent to customers.
These features are essential for integrating and utilizing transactional data to drive personalized customer interactions within eCommerce contexts.

NEW QUESTION # 43
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SSJS
B. SQL
C. AMPscript
D. HTML

Answer: C

NEW QUESTION # 44
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A. Image URLS are wrapped with the appropriate brand URL
B. A different click domain can be used for each brand
C. A Dedicated IP is automatically warmed up
D. The out-of-the-box profile center will display NTO branding

Answer: A

NEW QUESTION # 45
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A. Content Builder
B. Cloud Pages
C. Web Analytics Connector
D. Data Designer

Answer: A,B

Explanation:
Explanation
Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more

NEW QUESTION # 46
......

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